New Business Generator

Band Company innovates, incubates and invests in new internet business and eCommerce opportunities in Northern Europe.

We are home to exciting lifestyle brands from home interior, kitchenware, gadgets, gifts, toys and entertainment.

We also provide deep operational support for companies seeking growth in Northern digital marketplace through our proprietary eShop WAAS (webshop-as-a-service) platform.

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We partner to innovate solutions for emerging customer needs. We assist client companies to either identify new business opportunities or accelerate present R&D and digitalisation ventures.


Creating a lucrative new business concept, strong branding and high-quality service design are essential for future success. This is all in the very core of Band’s service process.


For ventures needing nesting, we build companies from scratch, hire talents, seek seed and start-up phase financing and leverage proprietary processes to build market-leading businesses.


Our management service helps our clients in handling daily operations and developing and expanding business in the market. We can manage start-up and seed phase eCom businesses and participate in board work.


Our operational support team and eShop platform services accelerates the growth of ventures by eg. technical, procurement, administrative, marketing and sales support.


We also run a portfolio of our own eCom brands. Band is constantly seeking new partners and daring entrepreneurs to build new market-leading companies. Contact us and let's have a chat.


We have previously been working with

Media companies:

Sanoma Media Finland, A-Lehdet, Sacrum-Kotimaa, Otava Media and Kaleva

Service companies:

Aalto University Executive Education and Hansel

Brand companies:

Elisa, Coca-Cola, L'Oréal Finland, Veho and Diners Club

Subsidiary companies:

Own brands

Gifted Group Ltd:,, and Visit here.

eCommerce Platform Services

eShop – Rethinking eCommerce. Visit here.

Become part of Band’s dynamic and innovative scaling process.

kaleva kokkiman aee hansel


Petteri Pajari

CEO, Band vocalist
045 6708050

Band Company

Band Company Ltd.
Itälahdenkatu 20
00210 Helsinki

Petteri Pajari

CEO, Band vocalist

Petteri Pajari, the founder of Band Company, has a diverse career in marketing and business development - in international operational leadership roles for branded products, business services, digital marketing and e-commerce, as well as being account director and designer at advertising agencies.

He was a co-founder and an active contributor for many years to Aalto University Executive Education’s Digital Communications and Business Forum, DiViA. There he was in charge for commercial activities and meanwhile selling the concept to, he also co-worked with over 500 partner companies. He has also acted as a board member in Internet Industry Finland, Sacrum, Gifted Group and eShop Finland.

Petteri holds a Master of Science degree in Economics from Aalto University School of Economics. He majored in Marketing but studies focused also on international business and finance. During his studies, he worked in Aalto University’s research company (LTT Research Ltd.) as a researcher focusing on value-based models of CRM channel strategies.

Petteri Pajari